Deep dives into product-level analytics, pricing, and merchandising intelligence.
Shopify tells you how much you sold. It won't tell you how much you kept. Here's how to build a financial analytics workflow that reveals true profitability by product, channel, and customer.
Shopify's built-in reports won't tell you how much stock to order next month. Here's how to use your sales data to forecast demand, avoid stockouts, and plan inventory smarter.
Shopify doesn't show you which products customers are viewing most. Here's how to track product page views and use that data to improve your conversion rate.
Shopify's 2024 analytics update changed how deleted products appear in reports. Here's what happened, why your sales data shows 'none', and how to prevent it.
A practical guide to the revenue, product, merchandising, customer, and marketing questions Shopify teams can answer faster when product analytics, pixel behavior, and store data live in one place.
If you run a Shopify store with more than a handful of products, you've probably organized them into collections — seasonal drops, product categories, sale items, new arrivals. Collections are how your customers browse and how your merchandising team thinks about the business.
Shopify's built-in Product Insights feature shows you how a product has performed over the last 90 days. Net sales, traffic sources, customer type breakdowns — it's useful, but it cuts off at three months.
You raise the price on a product by 10%. Revenue goes up 4% but units sold drop 8%. Was that a good move?
