Many merchants have experienced sudden drops in Shopify analytics accuracy, with traffic seemingly vanishing overnight. This article explains why Shopify tracking breaks, the root causes, and how to get reliable data for your store.
Shopify tells you how much you sold. It won't tell you how much you kept. Here's how to build a financial analytics workflow that reveals true profitability by product, channel, and customer.
Shopify's built-in reports won't tell you how much stock to order next month. Here's how to use your sales data to forecast demand, avoid stockouts, and plan inventory smarter.
Confused by different numbers in Shopify's Total Sales dashboard vs the Sales by Product report? You're not alone. Here's why these discrepancies happen and what you can do about it.
Most Shopify merchants look at ROAS alone. Here is how to build a more complete picture of campaign success using the metrics that actually matter.
Shopify's native analytics leaves major gaps: no product conversion rates, no collection data, limited history. Here's an honest comparison of the best tools to fill those gaps.
Shopify doesn't have a native product conversion rate report. Here's why, what workarounds exist, and the cleanest way to get this data for your store.
Shopify doesn't show you which products customers are viewing most. Here's how to track product page views and use that data to improve your conversion rate.
Shopify's 2024 analytics update changed how deleted products appear in reports. Here's what happened, why your sales data shows 'none', and how to prevent it.
A practical guide to the revenue, product, merchandising, customer, and marketing questions Shopify teams can answer faster when product analytics, pixel behavior, and store data live in one place.
There are dozens of analytics apps on the Shopify App Store. Most "best of" lists rank them by review score or feature count without explaining which tool actually fits which type of store.
If you run a Shopify store with more than a handful of products, you've probably organized them into collections — seasonal drops, product categories, sale items, new arrivals. Collections are how your customers browse and how your merchandising team thinks about the business.
Shopify's built-in analytics are good for what they do. You get a live overview of store performance, a set of standard reports, and basic product insights. For a store that's just getting started, it's enough.
Shopify's built-in Product Insights feature shows you how a product has performed over the last 90 days. Net sales, traffic sources, customer type breakdowns — it's useful, but it cuts off at three months.
You run two Shopify stores. Maybe three. Maybe five. Different regions, different brands, different currencies.
You raise the price on a product by 10%. Revenue goes up 4% but units sold drop 8%. Was that a good move?
