Shopify Analytics for Smarter Decisions

Instantly Accessible Insights for Product Sales and Growth.

Datma is used by stores of all sizes, from newly founded endeavours, to NASDAQ listed companies.

The Datma difference

Product Centricity

The entire complex product journey—from views to conversion—is transformed into clear, single-view reports.

Actionable Data

Datma is designed to drive immediate decisions, whether you're optimizing one product or comparing performance across all your multi-currency stores.

Clear Insights

We rely on the Shopify Pixel to capture actions live, ensuring your product insights are the freshest, for confident optimization.

Features you need, no training required

You don’t need to be a data wizard to understand your store. Datma makes analytics simple — all your product, order, and customer data flows into one dashboard so you can spot opportunities and act fast.

1-Click Install, Effortless Insights

Connect your store in seconds and start seeing real insights instantly. No extra setup, no scripts to manage — your performance data simply appears, as if by magic, ready to explore. It just works.

Advanced product analytics

Detailed insights into your product's journey from impression to conversion. Optimize individual product conversion rates, reduce abandonment, and boost your overall product revenue.

Comprehensive collection analytics

Actionable insights into how product collections performs across key metrics. Identify underperformers, optimize your merchandising strategies, and maximize revenue.

Smart Tagging

Connect Shopify data to your ecosystem. Tag and manage your products, orders, and customers. Synchronize with Shopify and third-party apps and platforms for unified commerce intelligence.

Unified multi store insights

Track and compare the performance of all your stores by shipping country, with automatic currency conversion, giving you the clarity to expand your global reach.

Realtime sales tracking

Watch your product and collection sales live, identify fast-moving items, react to emerging trends in real time with precision.

5.0 ★★★★★

Rating on Shopify App Store

We’ve been using this tool to power our customer cohort reporting and it’s been a game-changer.

It’s enabled our team to understand customer behaviour across cohorts with clarity and confidence—and it’s already informing smarter decisions in both retention and growth.
Joe Parenteau
Co-founder, CEO at Fable
Store Visits Monitored in 2024
0 M
Partners’ revenue growth YOY (2023–2024)
%
Store installs
0

Plans that support your growth

How many orders per month?

100 orders/month

Estimated price

$10

$10

/month

300 orders included.

+ $0.034 /order after 300

$28

/month

1,000 orders included.

+ $0.03 /order after 1,000

$140

/month

5,000 orders included.

+ $0.026 /order after 5,000

$240

/month

10,000 orders included.

+ $0.022 /order after 10,000

Unlock the power of your Shopify data

FAQs

What is Datma?

Datma is a product-focused analytics platform built for Shopify merchants that transforms store data into clear, actionable insights.

How does Datma Work?

Upon setup, Datma uses the Shopify Pixel to track customer events such as Product Views, Impressions, Conversions, Collection Views, and Collection Revenue. No custom scripts are required.

Does Datma support multiple Shopify stores?

Yes! This is actually one of Datma’s superpowers. It allows you to connect multiple Shopify stores and manage them through a single, unified dashboard.

What kind of reports or dashboards can I create?

You can access a wide range of dashboards, customizable reports, and automated email summaries to monitor store performance. Reports are structured around products, collections, orders, and customers.

How does Datma collect and process data?

Datma uses the Shopify Pixel to collect live event data (such as views, add-to-cart actions, and purchases) and combines it with your Shopify store data.

What is Smart Tagging and how does it work?

Smart Tagging helps you organize and label products, orders, and customers automatically with tags that will be available for use within your Shopify store, including connected third-party tools

Is there a free trial available?

Yes. Datma offers a 14-day free trial with full feature access so you can explore all analytics tools before subscribing.

Who is Datma for?

Datma is designed with products and collections in mind. E-commerce brands of all sizes looking to understand performance, optimize merchandising, and make smarter data-driven decisions will be delighted to explore and use Datma.

How quickly can I start using Datma?

You can connect your Shopify store in minutes. Once integrated, Datma starts tracking live data and generating insights instantly. The installation is done automatically, the initial synchronization may last a few minutes

The latest

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